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Are you an aspiring author with a brilliant non-fiction book idea? Have you poured your heart and soul into a book you believe can truly change lives? Yet, the harsh reality hits you — many books, even good ones, struggle to sell. It’s a…

In Part 1 of this article, I discussed and invalidated two of four stumbling blocks that stand in the way of authors marketing themselves and their book. Namely, the lack of time and the lack of money. Now let’s examine the next two challenge…

Mindset (noun): A way of thinking; an attitude or opinion, especially a habitual one. Before writing this article, I sent out a research survey asking authors what stood in their way of marketing and promoting their book. Their responses fell into …

Whether fiction or nonfiction, there are some strong beliefs many authors support when writing and publishing their work. And, when these beliefs are examined closely, you’ll find, for the most part, unrealistic hopes, dreams, and wishes. Thes…

You’re a champ. You finished your book. You’ve fulfilled a dream, an incredible feat. One that makes others green with envy because they’re still at the “author wannabe” stage. You’ve given birth to an awesome non…

Are you tired of selling books one at a time? Do you wish there were a way to sell in larger quantities? Bulk book sales can be the game-changer you need to skyrocket your book marketing journey to new heights! Not only does it save you time and …

I was working in PR in Birmingham, England. I loved my job, and even though I say it myself, I was also pretty good at it as well. I had the skills, industry insights, heaps of practical experience, and a Rolodex chockful of valuable contacts. I wa…

This disaster to success story happened almost 19 years ago in January 2002. However, the lessons learned are as apt today as they were then. It happened while attending the National Speaker’s Association Workshop in Hawaii. During the lunch…