Blog

When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a lack of focus on the core theme or message of the b…

Have you ever considered how you can use podcasts to promote and sell more copies of your books? Being a guest on the right podcast in front of your target audience is a major strategy for authors. Whether you write fiction or non-fiction, consider …

Through my years of experience as a book marketing mentor and coach, I’ve noticed how social media can often make nonfiction authors doubt themselves. It’s easy to feel like you’re not measuring up as you scroll through everyone e…

"The End"—two beautiful words every author loves typing (or writing) after pouring their heart and soul into a hundred or more pages. It’s no small feat that you managed to finish your manuscript—many don’t! Little do you re…

You’ve poured your heart and soul into that manuscript, slaved over countless drafts, and finally released a nonfiction book into the wild. Bravo! You’re now a literary warrior. You’ve created a masterpiece, but brace yourself bec…

Have you ever scrolled through your social media feed and come across a post from someone who isn’t a celebrity yet has a certain pull in their little corner of the internet (niche)? You know, the kind of person whose book recommendation sudd…

Let me ask you this: Have you ever felt that your book, your labor of love, deserves more than just a place on the shelf? That it should leap off the pages and into the hearts and minds of readers across various platforms? This is where the art of c…

Content creation can often feel like you’re scraping the bottom of the barrel for fresh ideas. Trust me, I’ve been there — staring at the screen, hoping for a spark of inspiration to jump-start the next article or blog post.  …

With the advent of the new year, I’ve been exploring what digital marketing has to offer nonfiction authors. After several hours of research, I identified and settled on five specific strategies that could transform the way you market your bo…

Have you ever felt like you should be promoting your book but can’t seem to find the motivation to do so? Even if you feel guilty for procrastinating, it still doesn’t push you to do what you know is necessary for your book to be success…