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Fears come in every shape and size, from the small and manageable to the large and overwhelming. This is especially true for you as a first-time nonfiction author. You stand at the brink of the publishing world, a realm brimming with both promise a…

Have you ever wondered how your book can stand out in an already overcrowded market?  How can your voice be heard over the hum of countless others, all clamoring for attention?  The trick, my friend, is not superhuman persuasion but some…

Have you ever picked up a book simply because it had raving reviews? There’s something about a five-star rating or a thumbs-up from a fellow reader that piques our interest. But what’s the real story behind these reviews? Are they just c…

Determining if your nonfiction book should be sold on Amazon isn’t easy for authors. Amazon is an alluring platform with its vast customer base and market dominance. However attractive, it’s essential to weigh the benefits against the s…

Are you looking for a creative twist to revitalize your nonfiction writing and book marketing?  Then SCAMPER is your answer! This creative framework, which goes by the acronym Substitute, Combine, Adapt, Modify, Put to another use, Eliminate,…

From my earliest memory, my small world was a prison. In the first seven years of my life, I awoke to the sight of metal bars across my bedroom window. They weren’t there to hold me captive; they were there to prevent me from falling from the …

Stepping into the whirlwind of the publishing world, it’s clear that authors have to do more than just write. You need to be your own brand, not just any brand—one as authentic as your signature. What I’m talking about is a mix of …

Welcome back!  In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and Marie Kondo use their unique messages to connect with …

When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a lack of focus on the core theme or message of the b…

Have you ever considered how you can use podcasts to promote and sell more copies of your books? Being a guest on the right podcast in front of your target audience is a major strategy for authors. Whether you write fiction or non-fiction, consider …