In this episode, guest expert, Kate Ahl, founder of Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse.
The Pinterest platform reach goes well beyond that of other social media channels, where posts tend to be stagnant. Instead, it acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already predisposed to actively engage with you.
Have you ever wondered exactly how Pinterest is used?
Do you lump it together with social media platforms like Instagram and TikTok?
If so, then it’s time to get educated!
I recently sat down with Kate Ahl, whose Simple Pin Media offers tools to take this versatile platform and use it as a marketing megaphone unlike any other. Since launching in 2014, Kate and her team of 40 experts have shown hundreds of Pinterest account holders how to showcase their best!
Kate, who in addition to owning Simple Pin marketing agency also hosts the Simple Pin Podcast, walked me through all the gaps in my understanding of Pinterest and how it can be leveraged to promote nonfiction authors in particular.
We discussed the unique search-and-discovery functionality that differentiates this platform from others. When deployed effectively, it can drive traffic and brand awareness in ways not available on Instagram, Facebook, or other social media channels. "It’s where people go to discover ideas. products, or things they want to dream into in the future,” says Kate.
It was fascinating to hear about the niche marketing opportunities embedded within Pinterest’s non-chronological algorithms as well as how to side-step some of the most common mistakes new “creators” make in trying to reach “pinners.”
Kate explains what it means to have a Pinterest strategy and tactics to ensure compelling connections. It starts by locating the target audience already primed and eager to hear about a topic in which they’re interested. I learned an incredible amount in a jam-packed 30-minute conversation – and so will you!
Click here to hear my interview with Kate.
WHAT YOU’LL LEARN:
“Pinterest is a search-and-discovery platform. We don’t put it in the bucket of social media (like we would Instagram or TikTok). We put it in the bucket of Google or YouTube. It’s where people go to discover ideas or products or things they want to dream into in the future.” (Kate)
“Pinterest is a very interest-based platform connected with the business interest… because (people) hope those things being talked about will show up in their smart feed because they’re interested.” (Kate)
“I highly encourage all people that are about to market on Pinterest to open your phone so you can see what most users are seeing and a lot of the new features that are there.” (Kate)
“Give your Pinterest marketing at least six to eight months’ investment to really see who you’re connecting with and how it’s working.” (Kate)
“We find the best marketers are really the best users because they understand what their person is looking at.” (Kate)
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